Building brands and driving sales with a cross-channel, digitally-led approach to communications.
Creating products and services that transform organizations for the digital economy.
The number of companies that have been founded by designers are few. But those that have successfully integrated design into their company DNA have produced innovative solutions to user needs and created a lasting positive impact to their brands.
The digital world is at an inflection point, and the implications demand that organizations—from big companies to startups to marketing agencies—hire designers who are smart generalists.
The retail landscape is changing rapidly, driven by factors ranging from mobile ubiquity to changing customer expectations to the rise of social media.
The rapid pace of digital and mobile innovation is shifting the retail landscape in ways both large and small.
How can designers distill complexity to elegance without losing sight of the purpose and meaning behind the design?
You don’t have to fight very had if you can do simple testing. Let users decide. Because if it works, there’s no debate
Visual design trends may come and go, but simplicity is forever.
Whether an app helps people connect with family or keeps track of physical fitness, it should bridge the digital space and the physical one.
That’s how businesses help users change their behaviors. Ultimately, apps that transcend digital will be most effective in helping users accomplish tasks, and therefore more successful in the marketplace.
Luxury brands should instead recognize the significant opportunities that digital creates, both in attracting new customers and retaining existing ones.